Guides, comparisons, and best practices for voice-enabled market research
Voiceform and Voice Capture both let you collect audio from survey respondents — but they work very differently. Here's a head-to-head comparison to help you choose.
Three different things get called a voice survey, and picking the wrong one turns an afternoon into a project. What the term means, when voice beats text, how to write prompts people actually answer, and what to do with the transcripts.
Phonic was the go-to voice survey tool for market researchers — until it shut down in June 2025. Here's where to go next, with honest pros and cons of each alternative.
Typed open-ends come back short. Across seven client studies, spoken answers ran to twice as many words. Here's why voice data produces qualitatively different — and better — insights than typed responses.
Collecting voice responses is only half the job. This guide walks you through the complete analysis workflow — from Whisper transcription to AI-powered coding and client-ready insights.
Addpipe works with Alchemer, but it is general-purpose recording infrastructure — you still have to bolt on transcription yourself. Voice Capture is purpose-built for survey researchers.
You already know Phonic is gone. This is the part nobody wrote: what to salvage first, how to decide between rebuilding on a new platform and adding voice to the survey tool you already run, and exactly how the setup works.
QuestionPro exposes JavaScript Logic on its Research and Team editions, and that is all Voice Capture needs. One Pre JS block, pasted once, turns any open-ended question into a spoken one — with the transcript waiting in your dashboard before fieldwork closes.
Two different products are being sold as the same thing. One rebuilds your study on a platform where an AI conducts the interview. The other adds a microphone to the survey you already field. This is the comparison written from the buyer's side, including the cases where the AI-moderated platform wins.
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